A comparative analysis of land, labour and gender in a communal area and fast track farm in Zvimba Rural District, Zimbabwe
- Authors: Chinomona, Perpetua
- Date: 2024-04-03
- Subjects: Land reform Zimbabwe Zvimba District , Patriarchy Zimbabwe , Feminism Zimbabwe , Sexual division of labor Zimbabwe , Decision making , Culture
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/434612 , vital:73089 , DOI 10.21504/10962/434612
- Description: This thesis provides a comparative analysis of gender, land, and labour between two different types of farming sites in rural Zimbabwe, namely long-established communal areas and the more recent Al fast track land reform resettlement areas. More specifically, the focus is on Kanzou Village and Stratford fast track resettlement farm respectively, located in Zvimba District in Mashonaland West Province. The study focuses on the period from the year 2000, the year in which the fast track resettlement programme was launched by the government. The thesis examines in particular the status and experience of women with regard to land acquisition, access and security as well as the division of labour (including assets, inputs and labour-time) in the spheres of production (i.e., agriculture) and social reproduction (i.e., the domestic sphere). This includes highlighting the power relations existing between men and women in both spheres, in the light of prevailing systems of patriarchy. Analytically, the thesis is framed in terms of feminism, drawing upon the complementary insights of Third World feminism and socialist feminism. In seeking to capture the perspectives and practices of men and women in the two sites, the fieldwork for the study entails a qualitative methodology. The findings of the research demonstrate the existence and relevance of patriarchal systems with respect to land and labour in Kanzou Village and Stratford fast track farm, with key commonalities appearing across the two sites with reference to the multiple ways in which women are disadvantaged and disempowered. Therefore, gender bias and inequality in land and labour are exhibited by the fact that men have, for instance, easier access to land, less involvement in labouring activities, control over a higher proportion of household income and a disproportionate level of power in the household. At the same time, there are certain differences between Kanzou Village and Stratford fast track farm around questions of gender, land and labour, but these are differences in degree rather than kind. Perhaps more important in explaining the differences between the two sites, and indeed differences within each site, are other variables. These variables include marital status, form or marriage (for example, customary or civil marriages), age and gender. By considering these variables as well, the thesis shows the importance of unpacking the notion of ‘woman’ to reveal the variegated and differential experiences of different categories of women in rural Zimbabwe. , Thesis (PhD) -- Faculty of Humanities, Sociology, 2023
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- Date Issued: 2024-04-03
The symbolic consumption and identity construction through luxury branded clothing among Rhodes University students
- Authors: Chinomona, Perpetua
- Date: 2017
- Subjects: Group identity , Peer pressure , Brand choice -- South Africa -- Makhanda , Consumer behavior -- South Africa -- Makhanda , Consumer behavior -- Psychological aspects -- South Africa -- Makhanda , Luxuries -- Psychological aspects -- South Africa -- Makhanda , Rhodes University -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: http://hdl.handle.net/10962/6853 , vital:21193
- Description: The purpose of this study is to explore how Rhodes University (RU) students construct identity through the symbolic consumption of luxury branded clothing and the role played by reference groups in the consumption behaviour. The study employed the Social Identity Theory (SIT) as a theoretical framework which explains the underpinnings of the cognitions and behaviour with the use of group processes (Trepte, 2006). The central principle of SIT lies in individuals classifying themselves and others into in-group (reference groups) and out-group social categories respectively. There has been a gap in the literature pertaining to a full understanding of the identity construction process through symbolic consumption of luxury brands in South Africa (Reed, 2002). The significance of the study is to provide a foundation for an enhanced theory of consumer behaviour in this context. This study employed a qualitative research approach. A non-probability convenience sampling technique was used, and a total of 12 undergraduate and postgraduate students were interviewed. The chosen data collection method was semi-structured in-depth interviews and data were analysed using thematic analysis. The findings of the study revealed that participants consume luxury branded clothing for both functional and symbolic purposes. Various factors emerged that influence the choice of the symbolic consumption behaviour such as income, buying frequency, spending patterns, perceptions and habits around retail shopping and the shopping experience. In addition, results indicated that reference groups (celebrities, family and peers) play a significant role in the symbolic consumption and construction of identity among the participants. In addition, the results also indicated that the RU participants engaged in a ‘save to spend’ technique whereby they save their pocket money so that they spend it on their favourite luxury branded clothing when they leave for the holidays. There was a common reference group that emerged from the study, namely the peer in-group. The influence of reference groups on youth consumers in South Africa may assist with marketing strategies that can be employed when targeting the Generation Y. Additionally, results indicate that luxury branded clothing have an impact on identity construction within the South African context. The respondents tie their identity to their luxury branded clothing as an indication of ‘who they are’ and as an extension of the ‘self’.
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- Date Issued: 2017