Investigating aspects of corporate citizenship on private game farms: the case of Mtshelezi Game Reserve in Makana Municipality, Eastern Cape Province
- Authors: Nyama, Cynthia
- Date: 2008
- Subjects: Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:751 , http://hdl.handle.net/10962/d1003872 , Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Description: Research show that post 1996 period has experienced an unprecedented increase in game based operations. The corporate citizenship or corporate social responsibility of the game reserves is of much interest to this study with a focus on the rights of previous and current occupants of farms, workers’ well-being, job creation, quality of life and poverty alleviation within the game/tourism industry. The research was conducted as a qualitative case study and the tools employed for data gathering include: a review of the relevant literature, interviews (face-to-face), the administering of a questionnaire survey and document analysis from diversity of resources which include the Department of Labour, East Cape Agricultural Research Project, and through use of multiple data sources. The approach taken in this dissertation is to examine to what extent the private game reserves in the Makana Municipality can be labelled as “corporate citizens” and this was done by means of a case study of one private game reserve. The areas that are deemed to be most important in this regard are (i) employment history (ii) educational opportunities (iii) wages (iv) housing (v) land tenure. The study established that younger, better educated people are likely to secure better paying employment on PGR. The nature and conditions of sale of the farm to the PGR can impact on the employment secured by workers in the new dispensation. Workers are tied to these jobs because of the very long hours that prevent them from doing anything else to earn money. Some of the workers had opportunities to learn new skills but the question remains; which people are these and how long will growing differentials in earnings reproduce the poorly educated worker in the next generation. The study also high lightened the need for academics and researchers to come with a common set of corporate citizenship measures such as to measure corporate social impacts.
- Full Text:
- Date Issued: 2008
- Authors: Nyama, Cynthia
- Date: 2008
- Subjects: Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:751 , http://hdl.handle.net/10962/d1003872 , Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Description: Research show that post 1996 period has experienced an unprecedented increase in game based operations. The corporate citizenship or corporate social responsibility of the game reserves is of much interest to this study with a focus on the rights of previous and current occupants of farms, workers’ well-being, job creation, quality of life and poverty alleviation within the game/tourism industry. The research was conducted as a qualitative case study and the tools employed for data gathering include: a review of the relevant literature, interviews (face-to-face), the administering of a questionnaire survey and document analysis from diversity of resources which include the Department of Labour, East Cape Agricultural Research Project, and through use of multiple data sources. The approach taken in this dissertation is to examine to what extent the private game reserves in the Makana Municipality can be labelled as “corporate citizens” and this was done by means of a case study of one private game reserve. The areas that are deemed to be most important in this regard are (i) employment history (ii) educational opportunities (iii) wages (iv) housing (v) land tenure. The study established that younger, better educated people are likely to secure better paying employment on PGR. The nature and conditions of sale of the farm to the PGR can impact on the employment secured by workers in the new dispensation. Workers are tied to these jobs because of the very long hours that prevent them from doing anything else to earn money. Some of the workers had opportunities to learn new skills but the question remains; which people are these and how long will growing differentials in earnings reproduce the poorly educated worker in the next generation. The study also high lightened the need for academics and researchers to come with a common set of corporate citizenship measures such as to measure corporate social impacts.
- Full Text:
- Date Issued: 2008
A comparison between the game and hunting industries in KwaZulu-Natal and the Eastern Cape
- Authors: Kobus, Louann
- Date: 2007
- Subjects: Big game hunting -- South Africa -- KwaZulu-Natal , Big game hunting -- South Africa -- Eastern Cape , Hunting -- South Africa -- KwaZulu-Natal , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- KwaZulu-Natal , Game farms -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10590 , http://hdl.handle.net/10948/534 , http://hdl.handle.net/10948/d1011724 , Big game hunting -- South Africa -- KwaZulu-Natal , Big game hunting -- South Africa -- Eastern Cape , Hunting -- South Africa -- KwaZulu-Natal , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- KwaZulu-Natal , Game farms -- South Africa -- Eastern Cape
- Description: The objectives of this research, were to investigate the characteristics and develop a profile of the game and hunting industries of KwaZulu-Natal, and to undertake a comparison between the game and hunting industries in KwaZulu-Natal and the Eastern Cape. The comparative part of this study was completed using results obtained from a study done in 2002 in the Eastern Cape (van Niekerk, 2002). The main farming activities in KwaZulu-Natal are large livestock production and sugar cane production. In recent years, private landowners in KwaZulu-Natal have undergone a transition from livestock production to game ranching due to the problems faced and the cost implications of the HIV epidemic, stock theft, difficulties faced with changes in the labour laws and the increasing number of land claims against farmers. Although the game and hunting industries are relatively young industries in KwaZulu-Natal they contribute significantly to the economy of the province. Not only is greater conservation of the biodiversity more effective in game ranching but it is also proving to yield great economic returns. The increase in game ranching in recent years is namely due to the monetary value placed on wildlife, the increased value in ecotourism and its value as an earner of foreign exchange, less dependency on unskilled labour than that of livestock farming and lower rates of animal loss through theft compared to that of livestock farming. In KwaZulu-Natal game numbers indicate that impala have the greatest population amongst the respondents, followed by nyala, blesbok, common reedbuck, kudu and blue wildebeest, whilst other game species occur in smaller numbers. Respondents in KwaZulu-Natal indicate that nyala is the largest economic earner for them followed by buffalo, whereas in the Eastern Cape (2002), kudu and springbok provide the greatest income for the province. In KwaZulu-Natal income generated from hunting is second to that of live game sales compared to the Eastern Cape (2002) where hunting is the most important form of game utilisation in terms of income generated. At the time of this study, respondents in KwaZulu-Natal reported an income of R 15 382 397 generated from live sales and R 13 561 459 from hunting. These respondents also indicated that the total value of game utilised annually was in excess of R 30 million. Although game utilisation is occurring on a sustainable basis, there is room for greater utilisation of some game species which, if undertaken correctly, can increase the revenue for the province significantly and also contribute positively to further sustainability of the game populations. KwaZulu-Natal’s competitive advantage is derived from the fact that there is an abundance of game on the ranches, quality trophy animals are available, the number of game species available for hunting and quality of service rendered to hunters by the professional hunters and ranch owners. This study has clearly shown that there is a need for further investigation into the game and hunting industries in KwaZulu-Natal.
- Full Text:
- Date Issued: 2007
- Authors: Kobus, Louann
- Date: 2007
- Subjects: Big game hunting -- South Africa -- KwaZulu-Natal , Big game hunting -- South Africa -- Eastern Cape , Hunting -- South Africa -- KwaZulu-Natal , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- KwaZulu-Natal , Game farms -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10590 , http://hdl.handle.net/10948/534 , http://hdl.handle.net/10948/d1011724 , Big game hunting -- South Africa -- KwaZulu-Natal , Big game hunting -- South Africa -- Eastern Cape , Hunting -- South Africa -- KwaZulu-Natal , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- KwaZulu-Natal , Game farms -- South Africa -- Eastern Cape
- Description: The objectives of this research, were to investigate the characteristics and develop a profile of the game and hunting industries of KwaZulu-Natal, and to undertake a comparison between the game and hunting industries in KwaZulu-Natal and the Eastern Cape. The comparative part of this study was completed using results obtained from a study done in 2002 in the Eastern Cape (van Niekerk, 2002). The main farming activities in KwaZulu-Natal are large livestock production and sugar cane production. In recent years, private landowners in KwaZulu-Natal have undergone a transition from livestock production to game ranching due to the problems faced and the cost implications of the HIV epidemic, stock theft, difficulties faced with changes in the labour laws and the increasing number of land claims against farmers. Although the game and hunting industries are relatively young industries in KwaZulu-Natal they contribute significantly to the economy of the province. Not only is greater conservation of the biodiversity more effective in game ranching but it is also proving to yield great economic returns. The increase in game ranching in recent years is namely due to the monetary value placed on wildlife, the increased value in ecotourism and its value as an earner of foreign exchange, less dependency on unskilled labour than that of livestock farming and lower rates of animal loss through theft compared to that of livestock farming. In KwaZulu-Natal game numbers indicate that impala have the greatest population amongst the respondents, followed by nyala, blesbok, common reedbuck, kudu and blue wildebeest, whilst other game species occur in smaller numbers. Respondents in KwaZulu-Natal indicate that nyala is the largest economic earner for them followed by buffalo, whereas in the Eastern Cape (2002), kudu and springbok provide the greatest income for the province. In KwaZulu-Natal income generated from hunting is second to that of live game sales compared to the Eastern Cape (2002) where hunting is the most important form of game utilisation in terms of income generated. At the time of this study, respondents in KwaZulu-Natal reported an income of R 15 382 397 generated from live sales and R 13 561 459 from hunting. These respondents also indicated that the total value of game utilised annually was in excess of R 30 million. Although game utilisation is occurring on a sustainable basis, there is room for greater utilisation of some game species which, if undertaken correctly, can increase the revenue for the province significantly and also contribute positively to further sustainability of the game populations. KwaZulu-Natal’s competitive advantage is derived from the fact that there is an abundance of game on the ranches, quality trophy animals are available, the number of game species available for hunting and quality of service rendered to hunters by the professional hunters and ranch owners. This study has clearly shown that there is a need for further investigation into the game and hunting industries in KwaZulu-Natal.
- Full Text:
- Date Issued: 2007
Contested rights : the impact of game farming on farm workers in the Bushmen's River area
- Authors: Luck, Kelly
- Date: 2004
- Subjects: Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions Agricultural laborers -- Political aspects -- South Africa -- Eastern Cape Agricultural laborers -- Legal status, laws, etc. -- South Africa -- Eastern Cape Agricultural laborers -- Protection -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2104 , http://hdl.handle.net/10962/d1004144
- Description: This thesis is an investigation of the impact of commercial game farming on former farm workers in the Bushman's River area of the Eastern Cape. In its examination of the broader economic and political changes that have facilitated a move from agriculture to game farming, it analyses how these changes affect farm workers. The main concern of the thesis is the ways in which farm workers (at the local level) respond to changes at the national and global level (legal and political changes, the advent of tourism, and the injection of foreign capital and businessmen into the area). Lack of knowledge about their rights under the current political dispensation, as well as the perceived need for mediation between themselves and foreign landowners, points to a general sense of powerlessness. Feelings of alienation from local government structures aimed at fulfilling this function indicate a significant gap between the statute at the national level and the local reality. Local reality is informed by a strong conservatism which is generated by African Independent Church structures and local Xhosa perceptions of manhood and respectability. This conservative discourse leads to a frame of reference which is largely informed by pre-1994 interactions with farmers and government. This results in a situation in which farm workers, largely unaware of their rights in the new dispensation, operate as they did in the past; waiting for landowners to decide their fate for them. What ensues is a lack of meaningful interaction with government and landowners, perpetuating their subjugation and cynicism as to whether government structures are in fact working in their interests. The thesis comes to three main conclusions. The first is that game farming has been negatively received by farm workers due to the associated threats of unemployment and eviction. The second is that despite high levels of subjugation, even the very poor are agents to some degree. The creation of a masculine identity which is internally articulated, as opposed to outwardly expressed, and the grounding of reputation in the family suggest that farm workers have developed mechanisms to deal with their disempowered position. Lastly, farm workers are in possession of social capital which has made it possible for them to deal with their low status in the societal hierarchy. This includes the Church, family and fellow community members. These coping strategies have however proved a disadvantage in the current era because they prevent direct communication with landowners, government and NGOs.
- Full Text:
- Date Issued: 2004
- Authors: Luck, Kelly
- Date: 2004
- Subjects: Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions Agricultural laborers -- Political aspects -- South Africa -- Eastern Cape Agricultural laborers -- Legal status, laws, etc. -- South Africa -- Eastern Cape Agricultural laborers -- Protection -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2104 , http://hdl.handle.net/10962/d1004144
- Description: This thesis is an investigation of the impact of commercial game farming on former farm workers in the Bushman's River area of the Eastern Cape. In its examination of the broader economic and political changes that have facilitated a move from agriculture to game farming, it analyses how these changes affect farm workers. The main concern of the thesis is the ways in which farm workers (at the local level) respond to changes at the national and global level (legal and political changes, the advent of tourism, and the injection of foreign capital and businessmen into the area). Lack of knowledge about their rights under the current political dispensation, as well as the perceived need for mediation between themselves and foreign landowners, points to a general sense of powerlessness. Feelings of alienation from local government structures aimed at fulfilling this function indicate a significant gap between the statute at the national level and the local reality. Local reality is informed by a strong conservatism which is generated by African Independent Church structures and local Xhosa perceptions of manhood and respectability. This conservative discourse leads to a frame of reference which is largely informed by pre-1994 interactions with farmers and government. This results in a situation in which farm workers, largely unaware of their rights in the new dispensation, operate as they did in the past; waiting for landowners to decide their fate for them. What ensues is a lack of meaningful interaction with government and landowners, perpetuating their subjugation and cynicism as to whether government structures are in fact working in their interests. The thesis comes to three main conclusions. The first is that game farming has been negatively received by farm workers due to the associated threats of unemployment and eviction. The second is that despite high levels of subjugation, even the very poor are agents to some degree. The creation of a masculine identity which is internally articulated, as opposed to outwardly expressed, and the grounding of reputation in the family suggest that farm workers have developed mechanisms to deal with their disempowered position. Lastly, farm workers are in possession of social capital which has made it possible for them to deal with their low status in the societal hierarchy. This includes the Church, family and fellow community members. These coping strategies have however proved a disadvantage in the current era because they prevent direct communication with landowners, government and NGOs.
- Full Text:
- Date Issued: 2004
Product development as part of a positioning strategy for the hunting industry in the Eastern Cape
- Van Niekerk, Pieter du Preez
- Authors: Van Niekerk, Pieter du Preez
- Date: 2002
- Subjects: New products -- Marketing , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Venison -- Marketing , Meat industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Doctoral , DTech
- Identifier: vital:10894 , http://hdl.handle.net/10948/111 , New products -- Marketing , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Venison -- Marketing , Meat industry and trade -- South Africa -- Eastern Cape
- Description: In this study on product development and positioning in the hunting industry in the Eastern Cape, two conceptual frameworks were developed, based on a literature study. These positioning and product development concepts were tested against primary and secondary information gathered about the hunting industry. The game and hunting industries were in a strong growth phase at the time of this study. These industries are playing an increasingly important role in the economy of the Eastern Cape, and more and more agricultural land is utilised for game ranching. From the perspective of obtaining a competitive advantage in an increasingly competitive environment, it is therefore important for hunting providers to develop suitable products, and to position these products correctly. It is also important to investigate the characteristics of the game and hunting industries in the Eastern Cape and to get information about the characteristics of the market in which product development and positioning take place. Hunting is the most important form of game utilisation in the Eastern Cape, followed by cropping of game and live game sales. At the time of this study, the total value of the game utilised annually in the Eastern Cape was in excess of R168 million. Game utilisation seemed to be taking place on a sustainable basis, as the number of animals utilised annually was less than the annual production. Kudu and springbok provide the biggest total income, and, together with mountain reedbuck, are the most abundant species in the Eastern Cape. The main game-producing areas in the Eastern Cape coincide with the areas where extensive beef, sheep and goat farming are practised. The hunting products on offer from hunting providers, differ in certain ways. Aspects like price, type of hunting provided, game species available for hunting, terrain where hunting takes place, and various other aspects in connection with the hunt, differ from hunting provider to hunting provider. Characteristics of the hunting experience that hunters desire may be divided into core and variable elements. The core elements include: · the conditions pertaining to the hunt being spelt out clearly; · the maintenance of safety standards; · reasonable day fees; · the presence of game in sufficient numbers; and · other aspects generally desired by hunters. In the study it was found that the needs of hunters also differ regarding certain aspects of the hunting experience. These variable elements include price levels, type and availability of accommodation, and the role of the hunting provider. The core aspects that hunters desire are as a rule part of the product offering. From a product development perspective, the variable elements provide an opportunity to customise products to hunter needs. The inclusion or exclusion of variable elements from the product offering give rise to certain unique product features, and therefore provide the opportunity for product differentiation. After development, products are positioned firstly by selecting a market segment to focus on. Secondly, the needs of hunters in the target segment should be clearly identified, followed by the development of suitable products based on hunter needs, and taking into account the features of competitive offerings. Decisions should also be taken about the features to be included in the product offering to achieve product differentiation. After development of a suitable product, an image or brand should be chosen for the product, and this image should be effectively communicated to the market. A number of possible positioning options were identified for hunting providers. It was found that factors like the physical features of the ranch, available infrastructure, the market segment chosen, desires of the hunting providers, and the perception of the needs of hunters, eventually influence decisions about product development and positioning. The final decisions on positioning should take the core competencies of the hunting provider into account and should ensure that the hunting provider has the ability to fill the chosen position in the market.
- Full Text:
- Date Issued: 2002
- Authors: Van Niekerk, Pieter du Preez
- Date: 2002
- Subjects: New products -- Marketing , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Venison -- Marketing , Meat industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Doctoral , DTech
- Identifier: vital:10894 , http://hdl.handle.net/10948/111 , New products -- Marketing , Hunting -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Venison -- Marketing , Meat industry and trade -- South Africa -- Eastern Cape
- Description: In this study on product development and positioning in the hunting industry in the Eastern Cape, two conceptual frameworks were developed, based on a literature study. These positioning and product development concepts were tested against primary and secondary information gathered about the hunting industry. The game and hunting industries were in a strong growth phase at the time of this study. These industries are playing an increasingly important role in the economy of the Eastern Cape, and more and more agricultural land is utilised for game ranching. From the perspective of obtaining a competitive advantage in an increasingly competitive environment, it is therefore important for hunting providers to develop suitable products, and to position these products correctly. It is also important to investigate the characteristics of the game and hunting industries in the Eastern Cape and to get information about the characteristics of the market in which product development and positioning take place. Hunting is the most important form of game utilisation in the Eastern Cape, followed by cropping of game and live game sales. At the time of this study, the total value of the game utilised annually in the Eastern Cape was in excess of R168 million. Game utilisation seemed to be taking place on a sustainable basis, as the number of animals utilised annually was less than the annual production. Kudu and springbok provide the biggest total income, and, together with mountain reedbuck, are the most abundant species in the Eastern Cape. The main game-producing areas in the Eastern Cape coincide with the areas where extensive beef, sheep and goat farming are practised. The hunting products on offer from hunting providers, differ in certain ways. Aspects like price, type of hunting provided, game species available for hunting, terrain where hunting takes place, and various other aspects in connection with the hunt, differ from hunting provider to hunting provider. Characteristics of the hunting experience that hunters desire may be divided into core and variable elements. The core elements include: · the conditions pertaining to the hunt being spelt out clearly; · the maintenance of safety standards; · reasonable day fees; · the presence of game in sufficient numbers; and · other aspects generally desired by hunters. In the study it was found that the needs of hunters also differ regarding certain aspects of the hunting experience. These variable elements include price levels, type and availability of accommodation, and the role of the hunting provider. The core aspects that hunters desire are as a rule part of the product offering. From a product development perspective, the variable elements provide an opportunity to customise products to hunter needs. The inclusion or exclusion of variable elements from the product offering give rise to certain unique product features, and therefore provide the opportunity for product differentiation. After development, products are positioned firstly by selecting a market segment to focus on. Secondly, the needs of hunters in the target segment should be clearly identified, followed by the development of suitable products based on hunter needs, and taking into account the features of competitive offerings. Decisions should also be taken about the features to be included in the product offering to achieve product differentiation. After development of a suitable product, an image or brand should be chosen for the product, and this image should be effectively communicated to the market. A number of possible positioning options were identified for hunting providers. It was found that factors like the physical features of the ranch, available infrastructure, the market segment chosen, desires of the hunting providers, and the perception of the needs of hunters, eventually influence decisions about product development and positioning. The final decisions on positioning should take the core competencies of the hunting provider into account and should ensure that the hunting provider has the ability to fill the chosen position in the market.
- Full Text:
- Date Issued: 2002
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