The development of a model of factors promoting leadership effectiveness in the private hospitals of Afrox Healthcare in the Port Elizabeth area
- Authors: Bosch, Wouter Conrad
- Date: 2001
- Subjects: Leadership
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10901 , http://hdl.handle.net/10948/53 , Leadership
- Description: Effective leadership is essential for the achievement of organisational success in the long term. Leadership is the central ingredient necessary for progress as well as for the development and survival of organisations, especially in a changing environment such as South Africa. In this study an evaluation of various leadership models was conducted and a model of factors promoting effective leadership has been developed and proposed. This model was then tested amongst managers in the Private Hospitals of Afrox Healthcare in the Port Elizabeth area. The following procedure was followed: Firstly, a literature study was undertaken to identify the various leadership approaches. Attention was mainly focused on the most recent or advanced approaches to leadership. Secondly, based on the most recent approaches to leadership, a model of factors promoting effective leadership has been developed and proposed. The key elements identified for effective leadership are contained in this model. Thirdly, an empirical study was conducted to test the proposed model of leadership. Lastly, the results of the empirical study were evaluated, conclusions were drawn and recommendations made, based on the information obtained from both the literature study and the empirical study. The model of factors of effective leadership that has been developed is a combination of : · Leader Behaviours, which includes the elements of vision, communication, planning and empowerment; · Follower Behaviours, consisting of identification with the leader and the leader’s vision, commitment, motivation and goal pursuit, as well as trust; and · Organisational Environmental factors, including organisational configuration, organisational structure and organisational culture. It is argued that when the factors contained in the model achieve synergy, leadership will be effective, leading to enhanced organisational performance and success.
- Full Text:
- Date Issued: 2001
- Authors: Bosch, Wouter Conrad
- Date: 2001
- Subjects: Leadership
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10901 , http://hdl.handle.net/10948/53 , Leadership
- Description: Effective leadership is essential for the achievement of organisational success in the long term. Leadership is the central ingredient necessary for progress as well as for the development and survival of organisations, especially in a changing environment such as South Africa. In this study an evaluation of various leadership models was conducted and a model of factors promoting effective leadership has been developed and proposed. This model was then tested amongst managers in the Private Hospitals of Afrox Healthcare in the Port Elizabeth area. The following procedure was followed: Firstly, a literature study was undertaken to identify the various leadership approaches. Attention was mainly focused on the most recent or advanced approaches to leadership. Secondly, based on the most recent approaches to leadership, a model of factors promoting effective leadership has been developed and proposed. The key elements identified for effective leadership are contained in this model. Thirdly, an empirical study was conducted to test the proposed model of leadership. Lastly, the results of the empirical study were evaluated, conclusions were drawn and recommendations made, based on the information obtained from both the literature study and the empirical study. The model of factors of effective leadership that has been developed is a combination of : · Leader Behaviours, which includes the elements of vision, communication, planning and empowerment; · Follower Behaviours, consisting of identification with the leader and the leader’s vision, commitment, motivation and goal pursuit, as well as trust; and · Organisational Environmental factors, including organisational configuration, organisational structure and organisational culture. It is argued that when the factors contained in the model achieve synergy, leadership will be effective, leading to enhanced organisational performance and success.
- Full Text:
- Date Issued: 2001
Study of milk marketing by selected dairy companies in Port Elizabeth
- Authors: Smith, Natalie Heather
- Date: 1999
- Subjects: Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10827 , http://hdl.handle.net/10948/17 , Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Description: This paper concerns itself with decreasing milk consumption in the Port Elizabeth area and how the marketing mix influences marketing decisions. Personal interviews were conducted in different supermarkets to investigate consumer perceptions of milk, the brand purchased and how consumers use milk. The study indicated that people purchasing milk were very price conscious. Respondents showed almost no brand loyalty. However, respondents indicated that they were aware of the health benefits of drinking milk, although most used milk predominantly to whiten their tea and/or coffee. A comparison of the findings of this study to those of Geils (1981) and Hanekom (1990) indicates that the milk industry has the same problems in 1999 as it did in 1990 and in 1981. Findings reflect the unhealthy perception people have about milk. Many regard it as a child’s drink and others perceive it as fattening. Decreasing consumption figures indicate that there has been little effort or success from the dairy industry to change consumer perceptions of milk. Figures indicate that consumption of milk may be close to zero in 2015, if marketers of dairy companies do not improve the image of milk. However, a considerable amount of investment by overseas companies in Port Elizabeth dairies may increase marketing activities in the future. This paper begins with an overview of the major competitors in the Port Elizabeth area, highlighting their strengths and weaknesses. The importance of selecting the appropriate market mix for milk is discussed by explaining each mix element, namely, product, distribution, promotion and price. Distribution involves the delivery of the perishable product to outlets in the shortest space of time after production. Careful and efficient planning of refrigerated warehousing, transport and delivery services all indirectly contribute to the freshness and quality of milk. Promotion is one of the most important elements that can be used to change consumer perceptions of milk. It is necessary to select the correct message for the specific target group when advertising. Product benefits like milk’s purity, or naturalness, should be focused on rather than its creaminess and richness. Price constitutes the fourth element of the marketing mix. Price in the narrowest sense, is the amount of money charged for milk. The milk industry is intensely price sensitive which often results in price wars among competitors. Most consumers purchase the cheapest brand of milk indicating little brand loyalty, especially among top-end consumers.
- Full Text:
- Date Issued: 1999
- Authors: Smith, Natalie Heather
- Date: 1999
- Subjects: Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10827 , http://hdl.handle.net/10948/17 , Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Description: This paper concerns itself with decreasing milk consumption in the Port Elizabeth area and how the marketing mix influences marketing decisions. Personal interviews were conducted in different supermarkets to investigate consumer perceptions of milk, the brand purchased and how consumers use milk. The study indicated that people purchasing milk were very price conscious. Respondents showed almost no brand loyalty. However, respondents indicated that they were aware of the health benefits of drinking milk, although most used milk predominantly to whiten their tea and/or coffee. A comparison of the findings of this study to those of Geils (1981) and Hanekom (1990) indicates that the milk industry has the same problems in 1999 as it did in 1990 and in 1981. Findings reflect the unhealthy perception people have about milk. Many regard it as a child’s drink and others perceive it as fattening. Decreasing consumption figures indicate that there has been little effort or success from the dairy industry to change consumer perceptions of milk. Figures indicate that consumption of milk may be close to zero in 2015, if marketers of dairy companies do not improve the image of milk. However, a considerable amount of investment by overseas companies in Port Elizabeth dairies may increase marketing activities in the future. This paper begins with an overview of the major competitors in the Port Elizabeth area, highlighting their strengths and weaknesses. The importance of selecting the appropriate market mix for milk is discussed by explaining each mix element, namely, product, distribution, promotion and price. Distribution involves the delivery of the perishable product to outlets in the shortest space of time after production. Careful and efficient planning of refrigerated warehousing, transport and delivery services all indirectly contribute to the freshness and quality of milk. Promotion is one of the most important elements that can be used to change consumer perceptions of milk. It is necessary to select the correct message for the specific target group when advertising. Product benefits like milk’s purity, or naturalness, should be focused on rather than its creaminess and richness. Price constitutes the fourth element of the marketing mix. Price in the narrowest sense, is the amount of money charged for milk. The milk industry is intensely price sensitive which often results in price wars among competitors. Most consumers purchase the cheapest brand of milk indicating little brand loyalty, especially among top-end consumers.
- Full Text:
- Date Issued: 1999
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