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The Role of Information Communication Technology (ICT) in Rural Development:

A methodological framework for ICT roadmap development for rural areas

  • Authors: Jere, Nobert Rangarirai
  • Date: 2012
  • Subjects: Online social networks , User interfaces (Computer systems) , Communication in rural development
  • Language: English
  • Type: Thesis , Doctoral , PhD (Computer Science)
  • Identifier: vital:11395 , http://hdl.handle.net/10353/d1016147 , Online social networks , User interfaces (Computer systems) , Communication in rural development
  • Description: The use of Information Communication Technologies (ICTs) can support sustainable development within societies. ICTs have been supported by governments, private companies, non-governmental organisations, academic institutions and individuals. However, technological changes have made most ICT initiatives haphazard due to poor planning. There is no systematic plan on how to deploy services, infrastructure and devices especially in rural areas. For instance, in some cases, computers have been donated to communities in rural areas yet they are not being used, and ICT services have been deployed without the supporting ICT infrastructure. One of the solutions to addressing these ICT challenges is through the use of roadmaps to guide ICT solution implementation. This thesis proposes an ICT roadmap methodological framework to improve ICT roadmap development for rural ICT solutions. A composite methodological approach was employed in this research. This involves the use of qualitative research techniques such as participant observation, design exercises, workshops, focus groups and individual interviews supported by ethnographic studies. The Siyakhula Living Lab in the Eastern Cape Province of South Africa was used as the case study. Studies were conducted to identify the current state of ICTs in rural areas, the future of ICTs and overview of roadmap developments. Rural users in South Africa, ICT experts in Europe and Africa, government officials and academic institutions were engaged to understand the current ICT planning, developments and needs. The author found that there are variations in individual ICT services required by rural users but, most ICT services in need fall mainly in the areas of health, education, entrepreneurship, agriculture and employment creation for rural people. These services require ICT devices and infrastructure which include computer peripherals, mobile phones, radios, televisions and wireless infrastructure, mobile infrastructure, satellites and broadcasting infrastructure respectively. It was found that the common future ICT projections expected in rural areas include: growth of mobile usage, social networking, increase internet services and localization of services. The roadmap framework is built based on the current state of ICTs, trends in ICTs, future technological projections and the plans currently been initiated in African continent. The ICT roadmap methodological focuses on how roadmaps could accommodate infrastructure, services and ICT devices to reach rural people. This should help rural users to be able to access public services within their respective communities using available ICT devices. ICT stakeholders could use the designed framework to improve the ICT roadmap development process for rural ICT users in Africa.
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  • Date Issued: 2012

Media reach and reception in development communication: the case of the Rural Industries Innovation Centre in Botswana

  • Authors: Maleke, Jackson Mogopodi
  • Date: 1998
  • Subjects: Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: vital:3455 , http://hdl.handle.net/10962/d1002909 , Rural Industries Innovation Centre (Kanye, Botswana) , Communication in rural development , Mass media in community development
  • Description: The study was conducted in Phitshane-Molopo in Botswana. Phitshane-Molopo is located about 115 kilometers south of the main village of Kanye in which the Rural Industries Innovation Centre operates. The study constitutes the first attempt at evaluating audience reach and reception of the RIIC media messages. In this study, a sample of 50 representatives of households (the rationale is covered in chapter 1) was taken, for which a questionnaire was administered, including conducting in-depth interviews with key informants. The study found that RIlC media are not reaching the audience in keeping with the corporate goals and assumptions on the basis of which the communication strategy was established. The audience has claimed that the print media relayed to them through the extension officer channel do not reach them. The study also found that the audience possessed adequate literacy skills and the majority of them could read materials produced in Setswana. Only a few individuals preferred media text produced in the English language. The study therefore deplores RIIC's proclivity towards producing its media texts only in the English language. This has tended to marginalise members of the audience who cannot read in English. It is thus hoped that this study would provide a learning experience for RIIC to consider producing its communication media in relation to the needs of the audience. The study also found that the impact of the RIIC radio programme is very poor, with only a low of 2% of the sample population having listened to this programme. The problem stems from the poor Radio Botswana transmission system. The audience said that for the larger part of the day, they can't get Radio Botswana on air. As a result, they have shifted their interest to the South African radio stations such as Radio Tswana and Radio Mmabatho, which are constantly on air. The study concludes that the RIIC communication strategy is failing in the study area because the paradigm in which it is located is somewhat flawed, as a result of which it does not effectively impact upon reach and reception. At the core of this failure rate are implementation problems and the lack of evaluation that would have picked up the - problems earlier, for which solutions would have been found. Consequently, th~$tudy recommends the need to explore the suitability and effectiveness of the indigenous media for possible syncretization with conventional media as recommended in the need based integrative model (Nwosu and Megwa: 1993). Indigenous media are ideally suited to rural communication needs because they are consistent with the socio-cultural expectations of the audience. RIIC therefore stands to benefit from these media because the bulk of its audience resides in rural areas.
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  • Date Issued: 1998
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