Impact of an increase of the local content quota on radio broadcasters
- Authors: Maqina, Bandile Chumani
- Date: 2013
- Subjects: Radio broadcasting -- South Africa , Broadcasting -- South Africa , Radio and music
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:9414 , http://hdl.handle.net/10948/d1020594
- Description: With the ever growing disenfranchisement of musicians and artist in the in ability of government entities to enforce stricter and favourable music quota which aim to increase the consumption of local music by increasing the current music quota as it stands from 25 percent to at least 60 percent for commercial radio, with more and more musicians calling for an increase in the current quota. In an open letter to the then Minister of Arts and Culture, Mr Pallo Jordan from the South African Music Quota Committee (SAMQC) (Oct 2007) they voiced their concerns: “The SA content quota of 25 percent for commercial radio is not only too low, it is also often meaningless, because The Independent Communications Authority of South Africa (ICASA) allows stations to include gig guides, interviews and promotions as part of their local quota. You state, and we agree, that “cultural industries are serious business”. The structures protecting the national interest in iron, minerals, fishing, sport and many other areas are strongly enforced and defended here in South Africa. Why not our music?” More initiatives such as the “Play Local of Die” campaign whose aim is to urge commercial broadcasters to increase their local content with regards to commercial radios stations playlist was launched by South African Hip Hop artist commonly known as JR (Real Name: JR Bogopa) to further exhibit the South African musicians plight in how pivotal it is to their careers and overall financial well-being that the current quota be raised significantly. The aim of this study was to investigate the impact of local content quota on domestic radio broadcasters in South Africa. The population for this study included 100 radio station which broadcast in the republic of South Africa. The response rate for the e-mail questionnaire was 100 percent of the 100 respondents. A Likert-type scale instrument consisted of 39 questions divided into two sections: Section one looked at the demographic profile of the respondents and section two focused on getting responses on the factors impacting local content quotaand domestic broadcasters, namely local content quota, implications for domestic broadcasters, revenue streams, impact on local musicians, governments role in local content quota, success factors, globalisation and piracy. In order to realise the purpose of this study, the following research design was used: Step 1 A literature review was conducted to determine the various factors impacting local artists, local broadcasters and local content quota. Step 2 A questionnaire was composed according to the principles and guidelines in steps 1. Step 3 Empirical data was obtained with the aid of an e-mail survey. Step 4 The results of the data were analysed and interpreted. Step 5 The empirical results were integrated with Step 3. Step 6 Conclusions and recommendations were completed. The main findings from the study were: The study revealed that the radio industry is not unanimous in the call from artists for government to increase the local content quota and thus prefer that the current status quo continue. That local content quota are not the only way to curb the South African music industry‟s woes, artists should seek to maximise their revenue by exploiting the infinite avenues for revenue that globalisation avails.
- Full Text:
- Date Issued: 2013
- Authors: Maqina, Bandile Chumani
- Date: 2013
- Subjects: Radio broadcasting -- South Africa , Broadcasting -- South Africa , Radio and music
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:9414 , http://hdl.handle.net/10948/d1020594
- Description: With the ever growing disenfranchisement of musicians and artist in the in ability of government entities to enforce stricter and favourable music quota which aim to increase the consumption of local music by increasing the current music quota as it stands from 25 percent to at least 60 percent for commercial radio, with more and more musicians calling for an increase in the current quota. In an open letter to the then Minister of Arts and Culture, Mr Pallo Jordan from the South African Music Quota Committee (SAMQC) (Oct 2007) they voiced their concerns: “The SA content quota of 25 percent for commercial radio is not only too low, it is also often meaningless, because The Independent Communications Authority of South Africa (ICASA) allows stations to include gig guides, interviews and promotions as part of their local quota. You state, and we agree, that “cultural industries are serious business”. The structures protecting the national interest in iron, minerals, fishing, sport and many other areas are strongly enforced and defended here in South Africa. Why not our music?” More initiatives such as the “Play Local of Die” campaign whose aim is to urge commercial broadcasters to increase their local content with regards to commercial radios stations playlist was launched by South African Hip Hop artist commonly known as JR (Real Name: JR Bogopa) to further exhibit the South African musicians plight in how pivotal it is to their careers and overall financial well-being that the current quota be raised significantly. The aim of this study was to investigate the impact of local content quota on domestic radio broadcasters in South Africa. The population for this study included 100 radio station which broadcast in the republic of South Africa. The response rate for the e-mail questionnaire was 100 percent of the 100 respondents. A Likert-type scale instrument consisted of 39 questions divided into two sections: Section one looked at the demographic profile of the respondents and section two focused on getting responses on the factors impacting local content quotaand domestic broadcasters, namely local content quota, implications for domestic broadcasters, revenue streams, impact on local musicians, governments role in local content quota, success factors, globalisation and piracy. In order to realise the purpose of this study, the following research design was used: Step 1 A literature review was conducted to determine the various factors impacting local artists, local broadcasters and local content quota. Step 2 A questionnaire was composed according to the principles and guidelines in steps 1. Step 3 Empirical data was obtained with the aid of an e-mail survey. Step 4 The results of the data were analysed and interpreted. Step 5 The empirical results were integrated with Step 3. Step 6 Conclusions and recommendations were completed. The main findings from the study were: The study revealed that the radio industry is not unanimous in the call from artists for government to increase the local content quota and thus prefer that the current status quo continue. That local content quota are not the only way to curb the South African music industry‟s woes, artists should seek to maximise their revenue by exploiting the infinite avenues for revenue that globalisation avails.
- Full Text:
- Date Issued: 2013
Developing a business model for a community radio station in Port Elizabeth: a case study
- Ngcezula, Anthony Thamsanqa "Delite"
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
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